Passionate advocate for bridging business requirements and user goals through innovative, captivating, and interactive design. Extremely talented and dedicated user experience professional with an impressive record of developing powerful and user-centered design (UCD). Highly skilled in developing impactful web sites, portals, information architecture definitions and online tools enhancements.

History of successfully managing global web development teams and communicating sound usability principles. Known for capitalizing on and continually identifying improvement opportunities through comprehensive user testing and site/application analysis. Background in establishing and rigorously enforcing design standards to strengthen brands across all platforms.

Summary

User Experience (UX) Enhancement, Information Architecture, User & Trend Research, Web Site & Interactive Design, E-Commerce Applications, Navigational Structures, Content Management Systems, Usability Standards & Testing, Online Marketing, Global Project Management, Personnel Management, Brand Strategies, Web Analytics, Search Engine Optimization (SEO) and Client Relations.

Specialties

Portuguese – Native Language
English – Advanced
German – Advanced
Spanish – Intermediate

Languages

MBA, Information Technology Management, Unisinos University
Served as Assistant Professor in the Digital Communication Department from 2006 to 2010

Bachelors Degree in Graphic Design, Feevale University

Education

Global Online FY09 Significant Achiever
“In Marcos’ first six months as a manager he has more than doubled the size of the Brazil Online organization. His global online contributions have also extended to working closely with HR to explain the role & requirements for other Global Online teams that are hiring in Brazil. Being the sole managerial contact for Global Online members even when they were not on his development team and working with facilities to move the team twice in Q4 – to insure that we have the proper facilities and room to grow. Marcos is a great example of Global Online leadership in our newest office in Brazil! “

Awards

The digital experience of Marcos Nähr

Web Site

Online Development Manager
at Dell Inc. 2008 to Present

      Hire, direct, and motivate a high-performing team of 25+ web professionals, overseeing content development for North America, South America, and Europe. Research markets, capitalize on the hottest trends, and implement leading-edge technologies. Effectively work with cross-functional teams; clearly communicate among stakeholders, business owners, product managers, internal/external agencies, project managers, software developers, web designers, and HR personnel. Create user-friendly web sites, utilize content management systems, provide SEO, and monitor site performance. Design exciting user interfaces and web/email graphics. Translated Dell’s vision/strategy to staff.
      Tools Used: Omniture Test&Target, SharePoint/MOSS, Content Workflow, Photoshop, PowerPoint, Visio, Windows

      • Doubled size of the Brazil Online organization and served as the organization’s first manager.
      • Won the Global Online Significant Achiever Award in 2009.
      • Successfully planned team moves, grew capacity, and acted as sole managerial contact for Global Online members.
      • Garnered the best talent by partnering with HR to explain roles and hiring requirements.

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Online Project Manager
at Dell Inc. 2008

      Led all Emerging Market (Brazil, Russia, India and China) web projects, seamlessly managing global assignments across diverse business units. Planned/implemented projects and documented requirements. Communicated status updates and met all deadlines.

      • Ensured best execution for projects by providing direction to support teams handling translation, development, and design.
      • Increased conversion rate for all Emerging Market countries by utilizing store security pages.
      • Worked effectively with developers from different cultures.

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Online Business Consultant
at Dell Inc. 2007 to 2008

      Ensured a consistent and engaging user experience by applying highly effective UX design methodologies. Developed innovative concepts and provided user-centric solutions for site issues and pain points.

      • Achieved an engaging and consistent user experience globally across Dell.com by translating user needs into product requirements and marketing strategies.
      • Accelerated banner creation/publishing in 42 different countries by developing a tool for the Online Marketing team.
      • Dramatically improved the visual identity (VID) and functionality of the company web site.

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Web Design Senior Analyst
at Dell Inc. 2003 to 2006

      Rebuilt entire Brazil site in 2 months. Self managed in remote location.

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Web Design Consultant
at RBS 2002 to 2003

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Web Developer
at GoDigital 2001 to 2002

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Web Designer
at Espacio Digital 2000 to 2001

Experience

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